Aurushi

The making of an intelligent brand system.

Aurushi is launching the next generation in adaptive apparel. In a category shaped by outdated narratives, tone and credibility had to be perfect.

We partnered with Aurushi to define their brand, website, and content system. All built with AI from day one.

What we did

Web design & development

AI content workflows

Scalable asset library

Launch film

Aurushi adaptive apparel full-width shot

Turning tragedy into inspiration.

Aurushi man jumping
Aurushi community
Aurushi woman looking down

Aurushi began with a deeply personal founder story. For the brand to scale it needed to become something collective; building community without losing any of its authenticity.

We began by creating a launch film that amplified the story of the founder and extended it into a shared narrative that represented the entire amputee community.

One photo shoot. unlimited assets.

Introducing Aurushi’s scalable content engine.

Prosthetics are highly engineered devices, requiring extreme accuracy in form, material, and function.

Using assets from a single, tightly art-directed photo shoot, we created an AI-enabled workflow that transforms limited source material into hundreds of on-brand visuals for web, social, and campaigns.

Aurushi prosthetic leg detail
Every time someone watches the film for the first time, they cry. It captured something we couldn't put into words. But beyond the creative, working with 10KR was like having an entire world-class agency in our corner. The strategic thinking, the engineering, the content. All of it. We got more than we ever expected.

Gabriel Cardier

Founder & CEO, Aurushi

Aurushi content asset
Aurushi content asset
Aurushi content asset
Aurushi content asset

The system preserves authenticity and visual integrity while allowing the brand to operate at launch-scale and continue producing content without reshoots or creative dilution.

A digital store launched in weeks, not months.

We designed and built the entire Aurushi website using AI-generated code and automated testing, integrated for headless commerce.

4x

speed to market

+75%

reduction of costs

5:1

agent to human team

Keep Going.

Nissan